BRAND CONSULTING

Tailored solutions for your business, organisation, or project.

Every business is unique, and sometimes, all you need is to fill in a few gaps, solve a specific challenge, or find clarity on your next step.

My Brand Workshops and consulting services are perfect for business owners, leaders, and teams seeking focused, one-off engagements or custom brand projects.

Brand Workshops

Unlock ideas, collaborate with your team, and get clarity on your core challenge in half a day.

Brand Research and Insights Reports

Understand how your brand is perceived, what gaps exist, and where your opportunities lie for more growth and impact.

Custom Brand Projects

For those juicy projects that don't fit in neat little boxes, where I can bring some creative and strategic muscle.

Fractional Brand Director

In-person or virtual senior brand roles to fill a temporary gap, build your team, or provide ongoing direction and management.

BRAND WORKSHOPS

Get clarity on your brand in half a day.

Sometimes, an external set of eyes on your ideas and challenges can make all the difference. 

My custom 3 - 4 hour brand workshops will help you move forward and unlock insights into your strategic foundations, addressing one or two key challenges within your business or brand and setting a path for your next steps. 

Use my brand workshops to set a top-line express brand strategy you and your team can execute internally.

  • Teams or multiple decision makers to collaborate, challenge and share ideas.

  • I get to know you and your business through an initial virtual session where we unpack your challenges and goals.

    From there, I'll gather some initial research, and we'll set an agenda and objectives for our workshop.

    Delivered in-person (ideally) or online, I'll take you and your team through a series of activities and discussions to draw out your collective thoughts.

    2-days post-workshop, you'll receive a wrap-up report and virtual session (or loom video) with insights.

    You can implement the findings internally with your resources or continue working with me. 

    Workshops might focus on:

    • Uncovering and defining your talkaboutable edge and value proposition.

    • Laying the foundations with purpose and principles – articulating values, purpose and a vision centred around people.  

    • Crafting your unique positioning message and understanding the market.

    • Where are we going? Strategic direction.

    • Bringing your brand to life with brand personality.

  • From $3,200 (ex GST)

BRAND AND CONSUMER RESEARCH

Validate your next move. Market and customer insights in one report.

Brand and consumer research is a deep dive into your business, brand and market to gain clarity and direction and identify opportunities.

This report includes discovery, workshops, online research, market analysis, and customer and stakeholder research via interviews, surveys and workshops.

I'll present your final report with insights and opportunities for your next steps.

  • Businesses and organisations of all sizes. I tailor the project and report to your business, stakeholder base, and market.

  • We start with a list of discovery requests and questions, workshops, and deep-dive sessions. I conduct online market research, and then we set a plan and execute primary research through channels like observation, interviews, surveys and workshops with customers, staff, stakeholders, partners, and industry. 

    The findings are then shared in a 30+ page report and delivered via a virtual or in-person presentation. 

    This report is a launchpad for developing a refreshed business and brand strategy, whether that's with me or something you do internally. 

    Allow 4 - 16 weeks from kick-off to the final report.

  • The scope and investment for this project vary depending on the complexities of the market, business model, business size, and depth and breadth of customer research.

    $3,500 to $20,000+ (ex GST)

For dreamy projects that don’t fit in a box.

Talk with me about bespoke solutions based on my capabilities in research, strategy, creative direction, implementation, launch and brand marketing.  

RESEARCH & ANALYSIS

  • Business and brand audit

  • Competitor and market analysis

  • Workshops

  • Interviews

  • Surveys

  • Focus groups

STRATEGY DESIGN

  • Strategic planning

  • Brand strategy

  • Brand marketing strategy

  • Brand architecture

  • Customer experience design

  • Service design

  • Persona creation

  • Positioning strategy

  • Brand and service naming

CREATIVE DIRECTION

  • Creative direction

  • Creative strategy

  • Creative briefs

  • Agency or creative engagement

  • Photoshoot concept

  • Stakeholder workshops and concept testing

PLANNING & IMPLEMENTATION

  • Launch activation

  • Internal and external activation

  • Photoshoot planning

  • Project management

  • Implementation planning

  • Project briefs

  • Rollout and implementation

FRACTIONAL BRAND DIRECTOR

Temporary or ongoing brand management.

Whether it's to fill a temporary gap, lead your team through change, or provide ongoing direction and management, a fractional brand leadership role might be your answer. 

I work with small to medium-sized businesses and organisations on a retainer model as a Brand Manager or Brand Director.

“Liv is THE person to speak to about brand strategy. I am not even though implementing all of Liv’s advice and I am picking up more work through better quality connections with my ideal audience.”

— Marcela Ramirez, Founder, MRPR

“Olivia’s unwavering support and commitment to my success have been nothing short of outstanding. Olivia's friendly approach and dedication have made every step of this journey both enjoyable and impactful.”

— Kym Byrne, Founder, Joyly Aged Care Consultants

Get in touch.

Every business and project are different. I provide a tailored experience using my trusted process, frameworks, and strategies.

Let's chat about where you're at and where you’re going, and I'll provide a tailored proposal for your brand.