Rebrands & repositioning for complex organisations.

I help complex organisations navigate the work behind a successful rebrand — before, between and alongside agencies.

projects delivered for

LogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogo

Hi, I'm Olivia.

I'm a strategic brand consultant and creative director with 20+ years' experience working both inside organisations and alongside them.

I help complex organisations navigate rebrands and repositioning — particularly when the challenge goes beyond a new visual identity.

I've worked across government, higher education, cultural, community, non-profit and commercial organisations, including in-house and agency leadership roles. I hold a Bachelor of Visual Communication and a Master of Business (Marketing), bringing together creative, commercial and strategic perspectives.

My experience has given me a deep understanding of the complexity that sits behind organisational change — the history, stakeholders, competing perspectives and practical realities that can make these projects anything but straightforward.

Often, the work starts with a business problem that has become a brand problem. I help leadership and internal teams understand what's really going on, bring the right people into the process, and establish the strategic foundations for change.

Ultimately, my role is to help organisations navigate the work that needs to happen before, between and alongside the agency — so that when it is time to make a change, they're solving the right problem.

YOUR PROJECT

How I can help you.

Every complex rebrand is different.

Sometimes you need someone to lead the strategic work. Sometimes you need an experienced partner to help your internal team navigate it. And sometimes you need someone to bridge the gap between your organisation and an external agency.

I can step in at different points in the process, depending on what you need.

STRATEGIC BRAND TRANSFORMATIONS

Navigate a significant shift in how your organisation is positioned and perceived.

Repositioning, rebranding, brand strategy, brand architecture and narrative development.

CUSTOMER & STAKEHOLDER RESEARCH

Understand what's really happening before deciding what needs to change.

Interviews, focus groups, qualitative and quantitative research, stakeholder engagement and insight synthesis.

STRATEGIC FACILITATION

Bring the right people together to work through complex questions.

Workshops, strategic sessions, stakeholder alignment and facilitated decision-making.

CREATIVE DIRECTION & PARTNER MANAGEMENT

Turn strategic thinking into a coherent brand — with the right creative partners.

Creative direction, agency briefing, partner selection, project leadership and implementation.

INTERNAL CAPABILITY

Build your team's confidence and capability to carry the work forward.

Workshops, tools, frameworks and strategic support.

PAST PROJECTS

Selected brand & strategic transformation projects: Complex rebrands, repositioning, research and strategic transformation across organisations and industries.

Help Enterprises

Queensland University of Technology

State Library of Queensland

Gold Coast Hospital Foundation

St Joseph's College, Toowoomba

Amity Resources

Shop BNE City

Queensland Museum

Metro Arts MAVA Substation

CAPABILITIES

Strategy & Facilitation
Competitor & Market Research
Customer & Stakeholder Research
Positioning & Messaging
Creative Direction & Visual Strategy
Marketing & Communication
Project Management & Leadership

START A PROJECT

Planning a rebrand or repositioning?

If you're working through a complex change and aren't sure what needs to happen before you brief an agency — let's talk.

What it's like to work with me:

Olivia Muir is a Brisbane-based brand strategist and consultant specialising in complex rebrands, repositioning and brand strategy for organisations.

With 20+ years' experience across in-house, agency and consulting roles, Olivia works alongside leadership teams and agencies to navigate complex brand transformations.

0404 45 74 71 | [email protected]

I acknowledge the Traditional Custodians of the land on which I live and work (Brisbane), the Turrbal and Yugara peoples.

I pay my respects to Elders past and present, and recognise their continuing connection to land, waters, and community.

I extend that respect to all Aboriginal and Torres Strait Islander peoples today.

Olivia Muir © 2025. All rights reserved. Privacy Policy | Terms and Conditions