I work with leaders and their teams to shape and execute projects and initiatives that improve how people live, think and connect — while driving awareness, loyalty, and revenue.
I'm a strategist, researcher, and facilitator.
Over two decades, I've led brand, marketing, and engagement work across higher education, government, cultural institutions, and the private sector.
My career has spanned senior leadership roles at QUT, State Library of Queensland, Queensland Museum, Creative Director at an award-winning communications agency, and now, as a strategic advisor and consultant working with executives and organisations across Australia.
I bring together creative ideation and commercial rigour, and I work best on problems that sit across disciplines, where the answer isn't obvious. I'm equally comfortable in a boardroom, deep in a research phase, facilitating a stakeholder workshop, or leading a creative team.

Project scopes and relationships vary — from hands-on ideation, project management and delivery, to advisory and mentoring.
Shift how your staff, clients, partners and community see you.
Repositioning, rebranding, brand strategy, narrative development.
Take your idea from the whiteboard to real life.
Program design, go-to-market strategy, launch planning and activation.
Access new audiences and capabilities through the right aligned relationships.
Partnership strategy, stakeholder mapping, collaboration frameworks.
Build awareness and drive quantifiable engagement with your market or community.
Campaign strategy, messaging, channel planning, creative direction.
Understand how you're seen — before you decide how to move.
Qualitative and quantitative research, interviews, and insight synthesis.
Equip your team to carry the work forward with confidence.
Workshops, toolkits, capability frameworks, facilitation.

Help Enterprises

Queensland University of Technology

State Library of Queensland

Gold Coast Hospital Foundation

St Joseph's College, Toowoomba

Amity Resources

Shop BNE City

Queensland Museum

Metro Arts MAVA Substation
Whether you're repositioning, launching something new, trying to understand your audience, or navigating a moment of change — I'd love to hear what you're working on.

Olivia Muir is a strategist and consultant based in Brisbane, working with clients across Australia and internationally.
0404 45 74 71 | [email protected]
I acknowledge the Traditional Custodians of the land on which I live and work (Brisbane), the Turrbal and Yugara peoples.
I pay my respects to Elders past and present, and recognise their continuing connection to land, waters, and community.
I extend that respect to all Aboriginal and Torres Strait Islander peoples today.
Olivia Muir © 2025. All rights reserved. Privacy Policy | Terms and Conditions