OLIVIA MUIR - STRATEGY & BRAND ADVISORY
Strategy and brand advisory for leaders and organisations navigating complexity and change.
I combine business, brand, marketing, and creative strategy to solve business challenges and lay strategic foundations for growth and impact.
I believe a brand belongs in the foundation of a business. Not in marketing and not with creative.
Branding is the human side of business—it’s the bridge that connects your direction and resources with a position and message that resonates and engages your clients.
I work with leaders and organisations to build strategic clarity, navigate change, and shape how they're perceived — from the inside out.
WORK WITH ME
Reset your strategic foundations, so you’re ready for meaningful growth.
I use business, brand and marketing along with design thinking, research insights and consumer psychology to redesign and reposition brands for meaningful growth.
Strategic rebrands are my specialty.
Strategic Rebrands
Research-driven strategic transformations for growing businesses and organisations. Refine, reposition, or reimagine your brand, and get ready to start your next chapter.
Consulting Services
Tailored solutions for your business, organisation, or project covering research, workshops, strategy, and fractional brand leadership roles.
Hi, I’m Olivia.
I’m a strategist, researcher, marketer, and strategic designer – an all-round thinker, innovator, and creator.
I’ve played in the brand space for two decades – whether it's the creation, promotion, design, or management of brand. And I love it.
I have a unique ability to see and formulate big ideas and master practical execution. From the strategic direction and commercial strategy to the customer experience, visual branding, and marketing. It’s this complementary skillset that gives my clients an advantage because I see their whole brand and can help them achieve alignment from the inside out.
Skills aside, I have a passion for making a positive contribution - to my space, clients, industry and community - and for being part of something bigger than me. I love to support leaders with a similar purpose.
WHO I WORK WITH
Businesses and organisations that put people at the heart of what they do.
I work with leaders and organisations navigating strategic inflection points — rebrands, repositioning, significant growth, or change — across the professional, tech, creative, health, education, community, and arts sectors.
But more than that, they’re community builders who bottle their expertise, resources and purpose into an offering that ultimately helps people and makes a contribution.
Brands I’ve worked with.
I’ve worked with these brands through my consultancy and throughout my senior career in brand and marketing.
“Olivia added tremendous value, not only by shaping our brand strategy but also by becoming a trusted sounding board who was always available to discuss challenges and provide strategic insights.”
— Lara Thompson, CMO, Help Enterprises
“I can't recommend Olivia enough for anyone looking to take their brand to new heights! She certainly has brought my business to life and given me so much confidence in its future.”
— Kym Byrne, Founder, Joyly Aged Care Consultants